
Photography: A. Stelter
Soju
Soju (not soya!) is the top-selling alcoholic beverage in the world. Worldwide more bottles of the South Korean distilled beverage are drunk than vodka, rum or whiskey. And yet hardly anyone outside its homeland knows about it.
Soju (literally “burned liquor”) is clear and colourless – like vodka. And like vodka diluted with water soju also smells slightly sweet with a trace of cereal aroma, similar to German
Korn [schnapps, usually made from rye or wheat], but distinctly weaker.
The reason for this being that like Korn, soju is usually distilled from cereals and potatoes.
The market leader, the Jinro distillery in South Korea, uses barley and sweet potatoes in its soju called “Chamisul Jinro”.
The more expensive brands are in fact made from rice as the base product, just as in the 14th century when soju was first distilled in Korea.
In the cheapest brands, industrial alcohol (ethanol) is mixed with flavouring agents and water. This method was developed in 1965, when the government prohibited distillation from rice to alleviate the rice shortage. The Korean government regulates the alcohol content of soju to less than 35%, but it is normally 20%.
Four soju brands are among the top liquors sold worldwide: Jinro with 578.52 million litres sold, Lotte Liquor (203.4 million litres), Muhak White (116.64 million litres) and Charm (99.63 million litres).
By comparison: In the same period Smirnoff Vodka (2nd place) sold 218.7 million litres and Bacardi Rum (5th place) sold 173.52 million litres.
Soju is by the way (in addition to kimchi and tae kwon do) one of the few Korean words to appear in the Merriam-Webster Dictionary (the most important American dictionary of the English language).
Text: Rainer Meier