Gourmet Guide - a la carte
 FOOD
 DRINK
 LIFESTYLE
 WORLD OF MIELE
TEXT SEARCH
 FIND A DRINK
 FIND A RECIPE
A journey into history
The entree of the Miele Museum in Gütersloh Twenty years after its opening, the Miele Museum in Gütersloh has been completely redesigned and now offers a new insight into the fascinating world of Miele.


Miele was founded on July 1st 1899 in the small German town of Herzebrock near Gütersloh, when Carl Miele and Reinhard Zinkann founded Miele & Cie. to produce cream separators.

Only four weeks later, a team of eleven started producing the Meteor, the first hand-driven cream separator.
A little later, butter churns and wooden-tub washing machines broadened the first limited range of items. The production plant, a former corn mill, was still more like a workshop than
a factory.

The new Miele museum vividly tells the story of the company’s exciting early years.

But the Miele museum not only documents more than a hundred years of the company’s history and the flourishing development of Miele domestic appliances, it also keeps visitors up to date on all the new products. 		Some objects, like the butter churn look more like artwork than domestic aplliances
Mieles's Aunty Sheila - a historical advertising figure An illuminated red line, clearly visible in the floor, guides the visitor from highlight to highlight without missing a single one.


Great emphasis has been put on the subject of laundry care. In the “laundry meadow” visitors can find out all about the company’s rich past.

One section consists of the history of advertising which has produced numerous classics like Miele's Aunty Sheila ( “If you want the best, then you want Miele, says the expert Aunty Sheila”), who was the company's icon over many years.
Visitors can enjoy the world of old print advertisements, turn on a vintage radio to listen to original Miele advertising and watch historical TV commercials.

An animated canopy creates an impressive atmosphere using a variety of different ambient and lighting conditions.


For the visitor who wants to learn more about the social and historical background of it all, there are video presentations setting Miele's corporate history against the stream of world events and social developments.

 Showcases selected historical advertising material
The historical Miele car The butter churn, which originated around 1900, is shown as an exploded model. Like marionettes on strings, the individual components give a fascinating insight and demonstrate how simple yet impressive the construction was.

For subsequent generations of engineers, it has been a long way from there to the modern, fully automatic washing machines of today.

The museum shows many of the different stages of ongoing technical development. Miele vacuum cleaners, like the first one from 1927, also played an important role in the company’s history.
At the museum, models like the first bucket type with it's own wooden storage cupboard and the Präsident, a canister vacuum cleaner on skids, are now presented on a specially designed island. Here, visitors can take a break to relax in one of the comfortable upholstered beach chairs provided and reflect on the many impressions of bygone days around them.

“There is a central responsibility incumbent on the owners of any museum: They must have a story to tell – and, of course, our company has,” Dr. Markus Miele stressed at the museum’s opening. 		„Präsident“ - a canister vacuum cleaner on skids
The Miele Museum at Gütersloh is open to the public all year round, Monday to Thursday from 8 a.m. until 4 p.m. and on Fridays from 8 a.m. until 2 p.m.

Groups of visitors are kindly requested to phone the museum in advance at: +49/ 52 41 / 89 25 75.
 www.miele.ie
 Legal
 Contact Us